Tuesday, February 8, 2011

The Force

I suppose this commercial will stick with a movie-theme for my blog, but in terms of marketing and advertising this commercial won me over. I am a huge Star Wars fan to begin with and thought the approach of the commercial was appealing to many different audiences with the cuteness, cleverness and humor. In addition to it being an entertaining commercial, I had no previous idea that Volkswagen Passats were so cheap, my friend drives one and it is nice.

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